Yoona of Sulwhasoo Makes Waves with Traditional and Modern Elegance

Sulwhasoo and Yoona: Traditional Beauty Meets Modern Elegance

Yoona's journey as Sulwhasoo's ambassador, showcasing her traditional beauty, has set a new standard for Korean luxury beauty. Experience Yoona's elegance in the First Care Activating Serum campaign and the Hanok event.

Why are Sulwhasoo and Yoona receiving so much attention?

Sulwhasoo and Yoona are the talk of the beauty industry in 2025. Amorepacific's luxury brand, Sulwhasoo, is targeting the global market by combining Yoona's traditional beauty with modern sensibilities. In February 2025, they appointed Yoona as their ambassador, ushering in a new era for Korean luxury beauty (News1, 2025.02.26). Captured in a photo at a Hanok backdrop, Yoona's elegance demonstrates a harmonious blend of tradition and sophistication.

1. Selecting Yoona as Sulwhasoo's Ambassador

The reasons for choosing Yoona as Sulwhasoo's ambassador are clear:

Image: Natural acting skills and versatile charm (Financial News, 2025.02.27).
Career: A leading figure in K-beauty as a model for Innisfree and Estée Lauder.
Target: Expanding to the 30s after targeting the 20s (Rose) (Green Economy News, 2025.02.26).
Sulwhasoo enhances its global recognition by expressing its philosophy of ‘holistic beauty’ through Yoona's traditional charm.

2. The Global First Care Activating Serum Campaign

The First Care Activating Serum campaign marked Yoona's first endeavor with Sulwhasoo:

Period: March-April 2025, targeting the global market.
Content: Anti-aging product promotion, pop-up store operation.
Effect: Increased influx of the 20-30 generation thanks to Yoona's sophisticated image.
Sulwhasoo communicates the efficacy of the First Care Activating Serum through its global campaign (

3. The Traditional Beauty of the Hanok Event

Yoona's traditional beauty shone at the Hanok beauty event:

Location: April 2025, photo wall with a Hanok backdrop.
Features: A combination of traditional attire and modern makeup.
Reaction: Praised as a “fairytale princess” (X post, 2025.04.14).
Even in the rain, Yoona maintained her elegance, proving her refined grace.

4. Global Influence of K-Beauty

Sulwhasoo's global campaign gains attention with K-beauty icon Yoona:

Market: New market entries including the US and Europe (Alpha Biz, 2025.03.03).
Strategy: Utilizing Yoona's international recognition.
Results: Projected 15% increase in sales among the 20-30 generation.
Yoona's role in elevating the status of Korean luxury beauty is significant.

5. Yoona's Elegant Styling Tips

Styling tips inspired by Yoona's elegance:

Makeup: Luminous base with First Care Activating Serum, natural tone-up.
Hair: Incorporating traditional elements such as a "Danggi" hairstyle.
Clothing: Dresses inspired by Hanbok motifs, soft colors.
Yoona's Hanok look emphasizes her traditional beauty (X post, 2025.04.14).

Collected Q&A: Answering Your Questions About Sulwhasoo and Yoona

Q1: When is the Sulwhasoo and Yoona campaign?

A: March-April 2025, focusing on the First Care Activating Serum.

Q2: What event showcased Yoona's traditional beauty?

A: The April Hanok photo wall, a blend of tradition and modernity.

Q3: What are the features of the First Care Activating Serum campaign?

A: Anti-aging focus, global pop-up store operation.

Q4: What Sulwhasoo products do you recommend?

A: First Care Activating Serum and Concentrated Ginseng Renewing Cream for radiant skin.

Q5: What is the appeal of K-beauty icon Yoona?

A: A harmonious blend of traditional and sophisticated beauty.

Conclusion: The Future of K-Beauty Icons

Sulwhasoo and Yoona are introducing Korean luxury beauty to the world through Yoona's traditional charm and elegance. The First Care Activating Serum campaign and the Hanok beauty event have showcased the new potential of K-beauty icons. From my personal experience, after using Sulwhasoo products based on Yoona's advertisements, my skin brightened.